What begins as a film about product placement funded by product placement quickly becomes a film about advertising in general. Whilst never being anything less than entertaining and occasionally informative, I can't say I've come away feeling as though I've actually learned much. But Spurlock has a knack for making his documentaries accessible without being patronising, and does a great job of balancing objectivity with sponsor demands. It's a peek behind the curtain of what keeps Hollywood afloat, but just a peek.
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